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My name is Diana Keller. I have been working in the beauty industry for more than 20 years, and within that I have been dealing with eyelash construction since 2018. At first it started as a hobby, but now this profession has become my profession.
I am a multiaward winning eyelash builder, stylist and jury, trainer and coach, but my main profile is salon work. I was an employee for the first few years, but I was aware that my career could only progress if I stood on my own two feet. So in 2022 I founded my business and opened a studio.
I am satisfied because thanks to my persistence and enthusiasm I have achieved a lot. I provide a luxury service at a luxury price. My calendar is full and 95% of my reservations are made by my guests who have been returning for several years.
The result of my restless competitive spirit is a long list of rankings with many experiences to share and plenty of experiences.
My achievements so far:
Thanks to a special category, Fantasy Lash Art, my creative self could also develop. It's no secret that I wanted to be a fashion designer, so in this category I combined my passion for fashion with eyelash construction.
All components in the project are my own work. Developing the theme requires several months of preparation, and I always sneak in my own vision. The detail-rich elaboration in the costume and the accessories reflect my signature. In 2022, I published one of my prize-winning works in Lash Ink magazine.
If someone is successful, it is worth passing on.
There are stages in the development of an eyelash stylist. For the first time, you want to work confidently, technically well, within an acceptable time interval. The next step is to create the right clientele. If all of these are in place, continuous training and competitions can come. Not everyone is driven to compete or become an instructor. Someone is satisfied with the success they can experience in salon work. But if you want to educate, feedback from competitions is essential. With education, a new profession opens up before us. But here we have to keep in mind not only our own needs, but also those of our students. In such cases, there are those who establish their own brand and most of the service is replaced by product procurement, development, expansion and sales. I noticed that, in addition to education, salon work takes a backseat to professionals at this time. Since serving the guests and coordinating the students is the most important thing for me, I preferred to join the Perfect Eye team, where they provide me and my students with constantly available, high-quality products. One of the defining points of my professional success was when Adrienn asked me to be a member of her team. It filled me with immeasurable pride that one of my biggest role models would be happy to work with me. I get the right support and Adrienn helps my professional development as well. This is an exciting position because I participate in product testing as a partner, in sales as an exclusive distributor in Austria, and as a reference trainer I received training to polish my technique and how to become a more confident instructor. My journey is not over here yet, because I promise that I will be a decisive figure in the German-speaking community.